Sports

When we think of sports, we think of competition, fun, and entertainment. Rarely we think about the impact of media, more specifically commercial advertising, of sporting events. Sunday afternoon, everyone gathers around the television to enjoy a game of football. The viewers are constantly being bombarded by products. Through commercials, sponsoring, and product placement. It has become so normal to us, we almost don't see it. Advertising almost becomes subliminal. We think were watching the game, but we are not aware of the underlying purposes of sports.